CLIENT: Gordon Derr, a preeminent Northwest law firm, specializing in real estate, land use, and environmental law.

PROJECT: Thanksgiving Cards

PROCESS: For seventeen years, Quality Press has produced Gordon Derr's Thanksgiving cards. It began as a collaborative design effort between Account Executive Jeff Walker and Gordon Derr's Firm Administrator (now Executive Director) Julie Brandsness. As part of Gordon Derr's charitable giving program, these cards invite Gordon Derr clients to donate to their own favorite charity during the Holiday Season, with Gordon Derr matching those client contributions up to fifty dollars. Work on this project spans months, from July's brainstorming sessions to October's final mailing. For the last five years the project design team has also included a marketing specialist from Gordon Derr and a graphic designer.

OUTCOME: Now a deeply embedded and critical part of their brand, the Thanksgiving Card is eagerly anticipated by Gordon Derr clients.